The Influence of Material and Design on the Selling Price of Bebe Longtorso Party Wear and Vest Children’s Clothing
Lilik Masruroh Hidayah1, Desy Dwi Rahasti2, Vellyana Vita Pangesti3, Fina Farhani4, Sri Emy Yuli Suprihatin5
1Lilik Masruroh Hidayah, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
2Desy Dwi Rahasti, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
3Vellyana Vita Pangesti, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
4Fina Farhani, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
5Sri Emy Yuli Suprihatin, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
Manuscript received on 08 November 2024 | Revised Manuscript received on 12 November 2024 | Manuscript Accepted on 15 November 2024 | Manuscript published on 30 November 2024 | PP: 9-17 | Volume-4 Issue-2, November 2024 | Retrieval Number: 100.1/ijfte.A241405010525 | DOI: 10.54105/ijfte.A2414.04021124
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study aims to analyze the influence of material and design on the purchasing potential of two categories of children’s fashion products, namely Bebe Longtorso party wear and vest children’s clothing. In the children’s fashion industry, material and design play a crucial role in attracting consumer interest, especially in categories of clothing with specific usage purposes. Party wear and playwear have different functional and aesthetic needs, making the selection of appropriate materials and designs essential for determining consumer preferences and purchasing decisions. This research employs a quantitative descriptive method, utilizing a survey assessment of a sample population of 61 respondents, including fashion design students from UNY, fashion practitioners, and parents who frequently purchase children’s clothing, and employs multiple regression data analysis. The research objects consist of four Bebe party wear products and four casual playwear products. The results indicate that the fabric and design of the clothing significantly influence the selling price of Bebe Longtorso party wear and vest children’s clothing. Therefore, it can be concluded that high-quality materials and designs can enhance the purchasing potential of Bebe Longtorso party wear and vest children’s clothing.
Keywords: Material, Design, Purchasing Potential, Children’s Party Wear, Children’s Playwear, Bebe Longtorso, Vest.
Scope of the Article: Advanced Fibre and Textile Materials